Marketing Committee

The Marketing Committee is responsible for promoting The Executive Forum in the local media and through members. We do this through announcements to the media, and providing promotional tools that members can use to promote their business and the group.

Goals for 2005
1. Have every meeting listed in at least 3 newspapers or websites.
2. Have each member send out a meeting invitation to potential guests at least 2 times during the year.
3. Get at least one article in a local newspaper.
4. Achieve name recognition for The Executive Forum in Westchester.

Strategy for 2005
1. Send meeting announcements to be listed in calendar sections of local media.
2. Generate publicity for group with articles in newspapers.
3. Provide an email and print letter that members can use to invite guests.
4. Create a communications piece with useful information on networking or marketing that members can send out as something of value to their clients and as promotion for The Executive Forum.
5. Work with the Outreach Committee to identify marketing opportunities with other organizations.

Membership Committee Duties
1. Chair is responsible for recruiting and supervising members in his committee.
2. Chair conducts committee meetings or conference calls and tracks committee activity.
3. Maintains list of media sources.
4. Writes meeting announcements and sends out to appropriate media 3 weeks before each meeting.
5. Tracks media coverage.
6. Seeks new ideas to generate publicity for the group.
7. Contacts editors to attend meetings.
8. Presents committee report at meetings.

Membership Committee Report Format
1. Identity committee members and solicit members to join it.
2. Describe committee responsibilities and strategy.
3. Describes states of current initiatives.
4. Announce media coverage achieved.
5. Asks for member help with current marketing initiatives.

Media Sources
Click here to download our Excel spreadsheet of Media Sources.

Meeting Announcements
Here is a typical calendar listing description that gives the pertinent details:
The Executive Forum of Westchester holds its networking breakfast meeting on Thursday,
October 21, 7:30 am at the Crown Plaza Hotel, 66 Hale Avenue in White Plains. For more
information visit www.theexecutiveforum.org or call Howard Levy at 917-776-9665.

Publicity
We are planning to produce The Executive Forum Guide to Networking that members can distribute free to their clients as a means of creatig awareness of The Execuitve Forum and for generating publicity in the local media. Greg Miller is working on this piece based on the Networking Strategies Guide below.

Media Sources

Journal News
1 Gannett Drive, White Plains, NY 10604
Across Our Towns section
Fax to: 914-694-3535
2 weeks in advance
Mary de Barros 914-694-3522
Lila Fagenson 914-694-3521

Westchester County Business Journal
3 Gannett Drive, White Plains, NY 10604
Tel: 914-694-3600
Fax: 914-694-3682
• Fax to Calendar section 914-694-3680
• Email Calendar item to daveb@westfairinc.com
Alex Philippidis, Editor alex@westfairinc.com

The Sound & Town Report
• Weekly, covers Mamaroneck & Larchmont
200 William Street, Portchester, NY 10573
Tel: 914-653-1000 Fax: 914-653-5000
Community News Section
Reporter: Drew Lynch
Reporter: Mark Gardner

Scarsdale Enquirer
14 Harwood Ct. Ste. 510
Scarsdale NY 10583
Tel: 914-725-2500
Fax: 914-725-1552

www.crains.com

www.bernardoslist.com